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May 31, 2005

Can I Get a Research Grant?

New study finds that companies design advertising to encourage people to buy their products.

Tobacco companies designed cigarettes to appeal to women's desires to be thin and healthy in ways that went "far beyond marketing and advertising," health researchers said Monday.

They said internal documents released by tobacco companies under a 1998 court settlement show the companies created cigarettes, including "slim" and so-called "light" brands, in part to attract women.

This, of course, is shocking to those of us who fondly remember the failed "By The Time You Get Cirrhosis, Hospitals Will Have Bionic Livers" campaign that Coors ran once upon a long ago in a land called YouAreStupid.