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The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, by James Surowiecki. Only halfway in, but so far it's a fascinating look at how crowds (or informational markets) form, change, and direct outcomes. Topics include: the wonders of hog-weight guessing, why Italian soccer teams are comprised of whiny gits, how Google does what it does, how the stock market solved the Challenger disaster, and how primates other than humans understand fairness and value*.
Cool stuff.
Oh yeah, it's also caused me to completely rethink any hesitation I once had to the Policy Analysis Market.